Creativity, Pure & Simple
For over thirty years, Shaw & Todd has concentrated on business-to-business advertising, with a particular emphasis on helping life science companies reach their customers. Through our years of experience, we feel we know how scientists think and what they respond to. This is how we create messages that resonate.
At Shaw & Todd, we’ve spent years fine-tuning a process, which we use to design custom strategies and plans for scientific and technical marketing communications. These are then translated into a message that most effectively delivers a one-two combination that captures your market’s interest and inspires them to action.
Shaw & Todd has been building brands for over thirty years now, long before the term became the buzz word that it is today. We'll help develop your brand identity, and improve upon it with lasting and positive impressions across all media platforms. We'll be there to guide you through every step of the process, whether it be corporate messaging, logo development, social media management or complete identity programs.
We've been at the interactive marketing game from the very beginning, designing websites with the keenest eye for maximum user experience, search engine optimization, mobile device compatibility, and virtually all other web components.
Our reach into the many levels of digital marking extends into mobile application development for iPhone, iPad, and Android devices. Whether you're looking to leverage an app's potential to elevate your brand to customers, or create an effective tool to arm your sales force, Shaw & Todd has the know-how to get it done, and get it done right.
Our expertise runs the gamut – print ads, brochures, direct mail, trade show graphics; you name it. Rest assured, we'll help you determine the right media mix to maximize your marketing dollars.
Your organization’s reputation, profitability and success can ultimately depend on how it is perceived by current or prospective customers, competitors, and even your own business network. A comprehensive public relations campaign proactively shapes and reinforces positive and meaningful perceptions through non-paid print and Internet publicity, including press releases, news releases, thought-provoking informational articles and other vehicles that are not normally guaranteed by industry resources.
Why guess when you can ask? B-to-B marketing decisions are too often made in a vacuum. If you consider that information is power, then why not acquire the information that can help take the risk out of your B-to-B marketing decisions? In other words, perform market research. We believe this is critical in gaining the information that will help chart the most successful strategic course. At Shaw & Todd we seek out objective studies that provide quantifiable information on your market; and we believe that the most important information can come from the people who actually buy your product and services.
We'll cut through the mountainous clutter to find the best media mix for your needs. We look at both traditional and non-traditional B-to-B venues to formulate creative solutions and maximize exposure for your company and products within any budget parameter. And by maintaining the media buying and planning functions at Shaw & Todd, we ensure quality placements for you at the best cost.
In recent years, our clients have utilized our programming skill-set for custom projects, such as sales portals, salesforce.com integration, and human resources projects. We have most of the major programming languages and platforms at our disposal, whether it be MySQL, php, Ruby on Rails, jQuery, and much more.